How to export a Mailchimp audience (and audit it for billable contacts)

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Exporting your audience is the first step to finding out which contacts you're paying for. Mailchimp lets you export an entire audience, a segment, a tag, or a group, and exports can include subscribed, non-subscribed, unsubscribed, and cleaned contacts (View or Export Your Contacts).

Before you export

• Only Owners and Admins can export audiences (source).
• Contact exports don't include email report data like open and click rates — export an email report for that (source).
• Exports and their CSVs stay available in your account for 30 days (source).
• If a contact asks for their personal data under GDPR, Mailchimp says to export from that contact's profile instead (source).

Export an entire audience

1. Click Audience.
2. If you have more than 1 audience, click the Audience drop-down and choose the one you want.
3. Click Export audience.
4. In the Export all contacts? pop-up, click Export CSV. Mailchimp emails you when the export is complete.

Source steps: View or Export Your Contacts — View or export an audience. Repeat for each audience: the same email in two audiences is a separate contact in each.

Open the export

• The export may be a ZIP with a separate CSV per contact type (subscribed, unsubscribed, non-subscribed, cleaned); the contact type appears in each file name (source; ZIP contents explained).
• Archived contacts are exported separately, from Manage audience → View archived contacts (source; About Your Contacts).
• Included columns cover your audience fields plus fields such as MEMBER_RATING, LAST_CHANGED, LEID, EUID and TAGS. Not included: signup source, opens and clicks, purchase history, and language (source).
• To re-download, go to Audience → More options → Export history within 30 days (source).

Audit the export for billable contacts

Subscribed, unsubscribed, and non-subscribed contacts count toward your contact total; archived, cleaned, and deleted contacts don't (About Mailchimp Pricing Plans). So the unsubscribed and non-subscribed CSVs in your export are where the easy savings usually sit.

Export each audience, then run AudienceTrim's free audit in your browser. It counts unsubscribed, non-subscribed and cross-audience duplicates (nothing is uploaded).

Run the free audit

FAQ

Related guides

• Audience export ZIP contents
• Duplicates across audiences

AudienceTrim isn't affiliated with Mailchimp or Intuit. Steps and quotes are from Mailchimp's help center, accessed October 2026. Privacy · Terms